Reading 05

Questions  1-10

The Evolution of E-commerce

E-commerce has transformed the way we shop, offering consumers the convenience of purchasing goods and services online from the comfort of their homes. Over the past two decades, the rise of e-commerce has led to significant changes in consumer behavior and the retail landscape. Initially, online shopping was limited to a few products, but today, nearly anything can be bought online, from groceries to cars. This evolution has been driven by advancements in technology, such as faster internet speeds, mobile accessibility, and secure payment systems, which have made online shopping more user-friendly and reliable.

As e-commerce continues to grow, traditional brick-and-mortar stores have had to adapt or risk becoming obsolete. Many retailers now operate online platforms in addition to their physical stores, creating a hybrid model known as "click-and-mortar." This approach allows businesses to reach a broader audience while providing customers with the option to shop both in-store and online. Moreover, the integration of artificial intelligence and data analytics has allowed e-commerce platforms to personalize the shopping experience, tailoring product recommendations and marketing strategies to individual preferences.

Despite the benefits, e-commerce also presents challenges, particularly in terms of cybersecurity and competition. As more consumers shop online, the risk of data breaches and fraud has increased, making it essential for businesses to invest in robust security measures. Additionally, the global nature of e-commerce means that retailers are now competing with companies worldwide, driving the need for constant innovation to stay ahead in the market.

(1) What has been a significant factor in the growth of e-commerce?

(2) How have traditional stores responded to the rise of e-commerce?

(3) What role does artificial intelligence play in e-commerce?

(4) What is one challenge mentioned in the passage that e-commerce faces?

(5) According to the passage, what has the global nature of e-commerce led to?

(6) What does "click-and-mortar" refer to in the passage?

(7) How has consumer behavior changed due to e-commerce?

(8) What is one benefit of e-commerce mentioned in the passage?

(9) What has driven the need for innovation in the e-commerce market?

(10) Which statement best summarizes the passage?

UPT Pengembangan Bahasa UIN Salatiga

You might also like
Reading 10

Reading 10

Reading 09

Reading 09

Reading 08

Reading 08

Reading 07

Reading 07

Reading 06

Reading 06

Reading 04

Reading 04

Reading 03

Reading 03

Reading 02

Reading 02

Reading 01

Reading 01